• 19Feb
    Posted by: Laura Thomas, ABC Categories: General, Social Media Comments: 0

    I told you so.

    Sorry, couldn’t resist. But, remember just a few weeks ago I was saying that the fearful, cautionary tales of the perils of using location-based services would be coming?

    Well, this week they really blew up with the creation of the PleaseRobMe.com site that captured the publicly tweeted checkins of foursquare users and rebroadcast them in the form of messages telling the world that said users just left home.  The implication being that their homes were now empty and ripe for the picking.
    PleaseRobMe.com
    The site creators said “our intention is not, and never has been, to have people burglarized.” Which begged the question of just what was their intention - other than to shock and scare, I mean. (Like Hutch Carpenter, I also noticed the Google Adwords ads on the site which “for some people will undercut the message and put the focus on the money-making opportunity.”)

    Yes, yes, I can grasp that they might want to warn people of dangers in announcing their location.  Like I said, I expected that sort of thing. And, yes, I can agree that there are certainly dangers out there.  But, there’s danger in crossing the road and driving down the street. You just have to look both ways and watch out for the other idiots on the road, rather than stay home all day.

    As I saw more and more people talking about this and saying “what these guys are doing [is] hacking a system to show its vulnerability, not to corrupt it,” I thought it only fair to find out if I was just being naive.

    So, I went to someone who deals with criminal minds every day - my friend that is a detective for the Austin Police Department - and I asked him if he thought people would really use this sort of thing to target people’s homes.

    “Most crooks will not surf the web to find a target,” he replied. “Most crooks simply pick a neighborhood, and in most cases randomly pick a house/target.”

    Which kinda confirms my belief that if someone was going to decide to rob my house, they’d probably use more old-fashioned techniques to do it.

    I also like the take Stowe Boyd has on what there is to be learned from this whole thing:

    Foursquare provides a fixed notion of circles of trust: you have a group of friends to whom you are a friend. Being a friend in this context means you are willing to share geolocational information. […]
    Note that it could be one of your ‘Friends’ that breaks into your apartment, or who stalks you to your place and rapes you. Most rapes (77%) in the US are by non-strangers according to Bureau of Justice Statistics, and go unreported. While many of these rapists might not be close enough to get friended, my bet is that a lot of them are.
    I am not saying this to create concerns about safety, per se. I am suggesting that a single level of ‘friending’ is probably too general to satisfy assumed needs for safety, although there is little evidence that social tools increase the likelihood of burglaries or rape. We don’t have an epidemic of ’social crime’ to resolve here.

    [UPDATE: Missed foursquare’s great take on this at their blog earlier. They note: “we definitely ‘get’ the larger issue here - location is sensitive data and people should be careful about with whom and when they share it. And at foursquare, we do everything we can to make sure that our users know with what people and social sites they are sharing their location with.”]

  • 09Feb
    Posted by: Laura Thomas, ABC Categories: General, Social Media Comments: 3

    Many of us Westerners think of the concept of yin and yang (or more accurately yin yang) as good verus bad. Right and wrong. Black and white. But, I’ve read that yin and yang are more accurately noted as complementary opposites within a greater whole.

    Wikipedia says “everything has both yin and yang aspects, although yin or yang elements may manifest more strongly in different objects or at different times. Yin yang constantly interacts, never existing in absolute stasis.”

    So what does all this have to do with Forrester’s recent accouncement that their analysts could no longer have personal blogs, but rather have to blog on the company site?
    Yin Yang

    Many of us reacted immediately to the news as if it was wrong of Forrester. How dare they try to control social media?! The whole concept of user generated content is that it is free from “the man” telling us what we can do.  We bloggers shall overcome!

    Well, that sort of reaction is like thinking that yin and yang are separate entities instead of realizing that everything has elements of both. 

    While I agree with Lee Provoost that the way Forrester is executing this plan and their lack of clear communication around is poor, I can also see good in it. Beth Harte believes Forrester is correct because of the old “why buy the cow when you can get the milk for free.” Their employees thoughts are the product the company sells.

    I think it is very cold of them to simply refer to their employees thoughts as “our IP,” as they did in a tweet, but I believe there are advantages for the employees to blog on the company site. 

    I blog on my company’s site, Direct2Dell, when talking about projects that I do for them. I also blog here on random thoughts that cross my mind and on This Mommy Gig about topics related to parenting. Similarly, Forrester is still allowing their analysts to blog off the company site on topics not related to their coverage areas.

    So, as the initial firestorm over the Forrester decision dies out, I think everyone will come to see it is not black and white, but rather a more full-color yin yang concept.

    Image Credit:

    http://www.flickr.com/photos/mamjodh/ / CC BY 2.0

  • 20Jan
    Posted by: Laura Thomas, ABC Categories: General, Social Media Comments: 2

    Location-based services, or “urban social networking games” such as foursquare and Gowalla, are the new shiny thing these days. With Yelp jumping into the fray, there’s even more hype coming.

    I’ve been playing around with foursquare myself to gain experience in how it works so that I can understand any opportunities for its use in my work. I’m always leery of anyone who suggests clients use something they have never used themselves.

    I’ve tried previous location checkin apps like Brightkite, too, but the game element these new ones add is keeping me more interested in actually using them. I’m not writing this post to discuss the apps themselves in detail, though (Simon Salt at IncSlingers has a good series of posts on foursquare that gives you more of that).

    No, instead I wanted to look at the unintended consequences of communicating your location online.  Like Jennifer Van Grove of Mashable, I anticipate that the rush to use these apps will bring stories of location-sharing gone wrong described as cautionary tales for those who live their lives too openly.

    Before all those tales of how someone’s privacy/security/safety was compromised via location-based services, I thought I’d get in the way-back machine to share a post orignally published on Direct2Dell that shows how good things can happen when you openly discuss your whereabouts online.

    Let me take you back to January 2008, a time when people were first worrying that sharing too much online via Twitter would lead to stalkings and other heinous tales the media will love to tell… Please step into the time machine…
     Time Machine User Guide
    Image by Jason Eppink via Creative Commons
    Real Life and Second Life Come Together Via the Twitterverse
    15 January 2008, 07:23 AM
    While the flurry of activity that is the Consumer Electronics Show has passed, there are still some great stories to come out of it. I was there for two entire hours myself, thanks to a “Planes, Trains and Automobiles” type of experience getting to Vegas. Although, instead of an obnoxious guy hanging with me, I had my Twitter friends.The point of my visit was to set up a mixed reality event between Second Life and Real Life to launch our new Crystal monitor. Crystal is a product for the creative, style-conscious person and SL residents are builders, designers and style mavens; so, where better to take this experience?

    I turned again to the great team at Involve to bring Crystal into virtual reality, and they’ve created a true functioning SL version that is available for one more week at Dell Island. As Aleister Kronos noted, it has the “nice touch” of being able to set the texture for the screen.

    Well, weather and other unfortunate issues conspired to keep me stuck in the Phoenix airport during the time I was supposed to be setting up the computers and streaming video from the Dell Lounge booth at CES. I was twittering about my frustrations (you could find it all archived on http://www.twitter.com/lpt there) when a fellow metaverse evangelist, Peter Haik at Metaversatility saw my distress. He was at CES and asked if there was anything he could do to help. Well, to make the long story a little shorter, he dropped by the Dell booth and ensured that everything was ready to go, so that I was able to simply slide in at the last minute and unveil the virtual Crystal. Thanks very much, Peter!

    Yes, I did finally make it to Vegas (as seen in this photo), and as Dan Zehr of the Austin American-Statesman noted once the people in Vegas got to mingle with the people in Second Life, things got really interesting.

    I had the opportunity to meet Paul Jackson of Forrester in RL, and we continued discussions we have had previously via the phone about the viability of Second Life and the future opportunity of virtual worlds. He’s recently published a new report titled “Getting Real Work Done In Virtual Worlds.” I highly recommend it as a good read for anyone interested in this arena.

    After CES closed for the evening, Peter (who had stayed to assist throughout the event) and I watched my LSU Tigers win the BCS national championship (couldn’t help but brag) and chatted about exciting things happening in other areas of virtual world development such as Metaplace and Multiverse.

    All-in-all, I left CES inspired by the “village” of Twitter as a support system and jazzed about the continued opportunities in virtual worlds. As Gartner predicts, by 2011, 80% of people will have a “second life” even if it’s not in Second Life…

    ——–###———-

    Do you have a tale to share about good things that happened when you shared your location online?  Please add it to the comments!

  • 15Jan
    Posted by: Laura Thomas, ABC Categories: General, Social Media, Twitter, communication Comments: 1

    The other night I glance up from my laptop to view the heartbreaking images Nightline was showing of the devestation in Haiti and the photo credits began to catch my attention.

    There amongst credits for the New York Times and other mainstream news organizations was Twitter.  Not, the individual who tweeted the photos, but just Twitter. And it led me to muse (on Twitter) about whether Twitter is now a news organization and we’re all its stringers.

    Not the paid sort of stringers that freelance their writing, photography or video skills and get paid individually for each piece that a news organization decides to purchase. No, we are all a vast team of unpaid zombie stringers.
    Zombie Stringers
    Thank you to Eric Jusino for this photo to use via Creative Commons!

    It’s not like paid stringers get any more glory.  When credits are given they go just to AssociatedPress or Reuters or such, rather than the individual who took a photo (writers at least get the byline in most cases).

    Stringers can be a great resource for smaller news organizations who want to expand their coverage internationally. But, being a stringer can also be dangerous work for low pay and little glory.

    Maybe I was just in that sort of questioning mindframe from reading Simon Dumenco’s AdAge post titled “Be Honest: What’s Your Real Twitter and Facebook ROI?

    I’d love to hear more thoughts from some of you out there like Old Media New Tricks. It’s not like Twitter is selling our tweets or anything. Oh, wait. Yes, they are. It would only be a small step for them to start seeking payment from local newspapers and television news shows…

    All you zombies hide your Twitpics!

  • 27Oct
    Posted by: Laura Thomas, ABC Categories: Social Media, Work, marketing Comments: 1

    YouTube for presentations. That’s how I’ve most often explained SlideShare to people when asked about the site. However, some new business-focused enhancements make it a much more useful marketing tool, IMHO.

    For those of us in the corporate world that seems to live and die by PowerPoint, SlideShare presents a great opportunity to make those decks our organization is so good a producing available to a wide audience for viewing and sharing. And, according to an article today in eMarketer, Americans want brands that inform them.

    I opened my SlideShare account two years ago when I was being asked to speak about bringing Dell into the virtual world of Second Life. Around that same time I opened an account for Dell that is now managed by the Corporate Communications team.

    However, as my speaking opportunities have become fewer and farther between, I began to visit the site less often and am now discovering that I’ve missed out on many enhancements! And, I’m not just talking about the cool viral metrics they now show on their home page for what presentations are “Hot on Facebook” and “Hot on Twitter.”

    What led me to revisit what you can do with SlideShare was a combination of hearing talk about their new SlideShare Business services and my own snide remark on Twitter about someone else’s presentation on SlideShare.

    On October 12, I followed a link to a WOMMA presentation regarding the FTC’s new guidelines for bloggers. I began clicking through the slides manually as I’d always done with SlideShare presentations before and found every other slide to be a duplicate. To which I dashed off this tweet: “ok, i know repetition is good 4 memory & this slide show probably sounded better w/a speaker talking 2 it, but really? http://womma.org/diresta…”

    I then filed in my mind an idea for a post here about what not to do with presentations on SlideShare and expected to use that presentation as my prime example. I intended to point out how presentations that might make sense when you were speaking to them needed to be edited for an audience that can’t hear you before you post them to SlideShare.

    Well … it’s a good thing I usually think longer about and do more research for my blog posts than I do my microblog tweets.

    The first time I looked at it, I had not noticed the little yellow triangle in the top left corner of the presentation that told me it was a Slidecast.
    SlideShare + Podcast = Slidecast
    Slidecasting, it turns out, is a new multimedia option on SlideShare for viewing slide decks synchronized with an audio file. It allows you to take slides and audio and link them together using SlideShare’s free, web based interface. You currently have to find your own host for the audio file, but SlideShare says they may host those in the future, too.

    While the visuals remained a bit boring, listening to someone narrate the slides made them much more impactful than silent viewing had done. There’s a lot of potential here, I think, to reach your online audiences! Wouldn’t be surprised, too, if the audio hosting might be SlideShare’s next line of revenue.

    A couple of their first revenue-generating options are the other new features that I think makes SlideShare an even better tool for businesses - especially small business on tight budgets: LeadShare and AdShare. They group them together under a title of SlideShare Business and explain it with this presentation:


    You only pay for LeadShare if you collect a lead, and you only pay for AdShare if you get a click. And the cost of those payments is more than reasonable for small and medium businesses - much less large enterprises used to paying much more for lead generation.

    Measuring the ROI on social media is a much-discussed challenge (see: Mashable, The BrandBuilder Blog, eMarketer and of course, a presentation on SlideShare, or two) and SlideShare Business looks to make it that much easier. Sure, a long-term relationship with your audience should still be the ultimate goal, but having metrics like this makes it that much easier for you to justify your social media investment.

  • 27Sep
    Posted by: Laura Thomas, ABC Categories: General, Social Media, Web Design, Work, communication Comments: 2

    I decided to check out Google’s newest toy today. If you haven’t heard of Sidewiki yet, you will. Google says it will enable us all to “help and learn from others as you browse the web.”

    Their example of it in action is rather optimistic. They show a Centers for Disease Control (CDC) page where “Doctors add detailed expert insights on heart disease prevention.” I’ll believe it when I see it.

    On the sidewiki comments of that same page, however, someone brings up an interesting idea: a global “user rank” meter below each commenter’s name so we can see how well each user’s overall comments fair across sites.

    That sounds like a community. Something John Battelle made a point to say Google is not good at: “But as much as I love the idea of SideWiki, I’m skeptical of it for one simple reason: Google isn’t in the community business, and SideWiki, if it’s going to work, needs to either A/be driven by communities or B/Needs to be embraced as a standard by publishers, who are the proxy for communities.”

    Like an unmoderated community, many suspect it will simply be filled with snarky comments, trolls and a term I rather like “web graffiti.” Jeff Jarvis worried it would take comments off his blog itself and into the sidelines robbing his site of its value. And, The IT Chronicle notes how it is open to abuse by spammers, in the same way Google’s Searchwiki has been.

    A quick look at the three comments seen on my employer’s site today would back that up (click the image to see the full size):
    Dell website with Sidewiki

    Still, many marketing/branding/PR/reputation management gurus are going to say it is a big deal. Some are even using Sidewiki to say it:
    Issac Pigott sidewiki comment

    I think I’m going to take a wait-and-see approach. Certainly it is something to keep an eye on, but if it fills up with nothing but spammy comments and trolls, it won’t be useful and our customers won’t bother to look. And, without an active community, I suspect it will be nothing more than a less fun version of Weblins.  Remember them?

    Weblins launched in early 2007 and enabled you to create an avatar of yourself that appeared that on any web page you viewed. You could also see and interact with the avatars of any other Weblin users who happened to be on that page at the same time.

    Many saw promise in the “co-presence” it allowed and the way it could be another step toward a 3D internet; but I rarely saw others on the pages I was surfing when I used it, and when I did there was no real conversation happening. In the end, it just became annoying to have it blocking my view of the bottom of the page and I uninstalled. Recently, they’ve retooled Weblins as Club Cooee - another 3D chat like IMVU or, dare I say, Google Lively?

  • 21Sep
    Posted by: Laura Thomas, ABC Categories: Social Media, communication Comments: 3

    I know I’ve talked here before about being an early adopter of new technologies, and I was very honored to be called out as a “social media maven” last spring, but I have a confession to make.

    I was late to the Facebook party. Last week Facebook announced that it has surpassed the 300 million user mark.  I did beat a lot of those people into this social network, and was early enough that I don’t think I’d count in the “white flight” from MySpace (which I never joined just because the UI was too painful!)

    No, what finally got me on Facebook was the chance to play Scrabulous with some of my Twitter friends.  Beyond that small group, almost every other person I initially “friended” on the network worked with me at Dell. It was the more fun LinkedIn, if you will.

    Then about a year later, it seemed that old high school and college friends started popping out of the woodwork and suddenly my network moved from mostly professional to more personal.

    It got real personal recently when my mother suffered a stroke while driving to come visit me. After my brother called with the news, I hesitated only a moment before cross-posting a tweet to Facebook that asked for prayers for her. Might seem strange to some who are focused only on how to use the platforms for marketing, but for those of us who really participate in conversations and friendships, it seemed only natural to reach out.

    Mom parasailing with my nephew in South Padre this summer.

    (that’s my mom in a happy place parasailing with my nephew this summer)

    I was heartened to see all the well-wishes in both Twitter and Facebook, but definitely noticed a trend. That initial mention, and the updates that came often from an ICU waiting room over the next couple of weeks, definitely received more interaction in Facebook.

    It could be due to the higher number of old friends on Facebook who know my whole family. I did grow up in a very small town. As news spread, even more of my mother’s friends and people I’d not talked to since grade school suddenly connected with me.

    It could be because on Twitter I have a higher number of casual acquaintances on Twitter than Facebook. Or, it could simply be that tweets come too fast and furious and it is easier to miss updates in Twitter - especially if you follow very many people.

    Today, Todd Defren spelled out a couple of very good reasons marketers should take a light approach to Facebook.  I agree with both, and would also add my experience as a third.

    While I certainly enjoy getting special deals from Papa John’s in Facebook, that’s only a side bonus. It certainly isn’t what is driving me to spend time in Facebook and I don’t think any corporate brand could make that personal connection, no matter how much time they invest interacting there.

    I’m not saying there’s no benefit. But, I think that small businesses have the biggest opportunity. Like my local cupcake-craving cure Cupprimo. Owner Amy is actively involved in Facebook personally and as a business, soliciting new cupcake names and flavors from her fans. She also tweets and uses Youpons, but all of those are things the big brand could do too. The difference is, I can drive a few blocks and talk to Amy in person and that deepens our connection. The manager at my local Papa John’s isn’t the person I’m hearing from on Facebook, so the real life connection never gets made.

    That’s why I really like my own company’s Facebook page that focuses on helping Dell’s small and medium business customers harness the power of social media to reach and serve their customers. It’s only one of the many approaches the company has taken with Facebook. Few if any of them will allow the personal, real life connection I’ve experienced; but, at least one will help others do it themselves and find that happy place for their brand.

  • 02Aug
    Posted by: Laura Thomas, ABC Categories: General, Social Media Comments: 2

    Back in April, I introduced you to artist Austin Kleon - one of the many interesting people I’ve met through social media - and I planned to make such profiles a regular thing. So, much later than I intended, I’m finally getting around to introducing you to another interesting person I’d have never met if it weren’t for virtual worlds and social media.

    When I first became involved in virtual worlds, two people who were ahead of me in evangelizing their use were Roo Reynolds and Ian Hughes. Both equally interesting people to profile who worked at IBM. After we all connected on Twitter, I noticed they were both talking to someone named @Macker and I began to follow him as well.

    Mike Ackerbauer/Macker
    Mike Ackerbauer is @Macker, and I didn’t realize until our recent phone conversation that he was actually Ian’s and Roo’s manager in his role of Innovation Manager in IBM’s office of the CIO.We all soon shared in some interesting and fun Twitter and Second Life conversations, but it was the “spiritual navel gazing” part of Mike’s bio that really drew me to him.

    You see, while I too am a Christian, and had met a few others on Twitter who had mentioned attending church, Mike was the first one I’d seen really put that part of their life front and center in this new social media space. I respect that and I must admit to feeling a bit guilty that I have not given my own faith the same respect.

    It turned out as I got to know more about Mike that in addition to his interest in new technologies for collaboration development and all the “cool stuff” he gets to work with at IBM, he is also a pastor at The River Church in Poughkeepsie, New York. He says I can only call him Pastor Mike once (so there it is), and goes by Rev. Macker on Twitter.

    If you think it a bit unusual for a Reverend to be on Twitter, then check out the web site for his church — a church that suffered a major fire late last year and yet continues full-force as a “church without walls.” The River Church is embracing social media and engaging their congregation on YouTube, Twitter, Flickr and Facebook. And I thought my church was tech savvy when I noticed you can download sermons in OGG format!

    While science and religion have often conflicted and made for great drama in such stories as Angels and Demons, Mike believes that technology and faith can peacefully coexist.

    “Technology is good to a point, but there comes a time where we need to believe,” he said. “You don’t want to lose your sense of who you are and why you’re here.”

    That’s something I think Mike has a good grip on when I see him describe himself as “successful collision with 40 / father of 3 / in love with my wife, whom I’ve known since I was 15 and she was 12.” This little league dad has his grip firmly on reality, spirituality and virtual reality.

    Recently, Mike started a new job at IBM that has him promoting, managing and hosting events in the company’s virtual world spaces. And, while he says he primarily blogs internally at IBM, he has also returned to external blogging with posts about things we can learn from people. So, I’d encourage you to check him out sometime.

    And, don’t be afraid to jump into social media to meet people yourself!

  • 26Jun
    Posted by: Laura Thomas, ABC Categories: General, Social Media, Twitter, communication Comments: 0

    A couple of years ago, I like many others who were joining new sites that seemed to pop up daily in the web 2.0/social media/social networking sphere thought that the way to handle all of this disparate content was to aggregate it.

    It seemed to make sense - one place you could go to track all the different things your friends were writing on their blogs, saying in Twitter, posting on Flickr, etc. etc.

    Two main competitors emerged in the aggregator space, and while I much preferred SocialThing’s user interface, the power of Robert Scoble’s network pulled more people into Friendfeed and it appears to have emerged victor. But, somewhere along the way, Friendfeed changed.
    The Ring
    Image via Creative Commons by Cellach

    From Aggregator to Instigator

    One of the things I know Robert liked early on about Friendfeed was the way people could comment there on things that others had posted. It offered a much easier to follow a thread of conversation than Twitter and was more immediate interaction than blog comments.

    But, after a while, I started noticing people getting bothered if the originator of the post in Friendfeed was not there participating in the commentary. They were beginning to treat Friendfeed as the destination, the networking site, the main conversation, rather than simply as an aggregator of people’s content. It developed a community of its own that could be offended by those who treated is simply as a bedroom community.

    I myself rarely visit Friendfeed and mostly do so just to check to see if there’s anything I missed that someone I follow posted. I don’t have time to be there to respond to anyone who responds to something I posted elsewhere that just automatically fed into Friendfeed without any specific intention from me.

    I’d been thinking about this a lot lately, but didn’t ever get around to writing about it until today when I noticed that Aaron Brazell aka Technosailor tweeted that he was closing his Friendfeed account. His reasoning was that, like me, he was never there to interact. In the conversation that ensued there on Friendfeed, he also mentioned trolls as a reason, but I got the feeling that the primary reason was the lack of time to interact there (I mean, trolls are everywhere, right?) He’s since posted more about it on his blog.

    Cross Posting Crossing the Line

    With so many people feeding tweets into their Facebook page, and and blog posts onto Twitter and Flickr photos onto their blog, do we really need aggregators anymore? Have we all overcompensated with the cross posting as SocialThing died and Friendfeed morphed under the spell of the power to hold everyone’s knowledge?

    Early on, Scott Karp noted that “Web 2.0 derides the siloed balkanization of traditional media — yet Web 2.0 doesn’t have the wherewithal to figure out that I’ve now seen the same feed item for the fourteenth time in four different platforms.” Simon Salt more recently explained how cross posting is bad for your personal brand.

    I’m certainly not going to throw any stones here. I do a lot of cross posting myself. But, I am also aware that some of those different services have different audiences that deserve some tailoring. Early on I quit piping all tweets into Facebook because many of the people I’m connected to there are not on Twitter and may be so due to a conscious choice about how much information they want to receive. My teenage nephews and the mothers of my daughter’s friends probably don’t care about the latest Mashable article I read. So, I update Facebook less frequently and often more personally.

    But, imagine when I do tweet about a blog post such as this one and I post a link to it on my Facebook page. Right there, you’re getting the same information twice in Friendfeed. If I happen to bookmark the post in Delicious or give it a thumbs up in StumbleUpon, there are two more. What if I upload the image I use to illustrate it to Flickr? Bam. There it is again in Friendfeed.

    And, with Steve Rubel announcing today that he’s moving all his effort over to Posterous, I’ve already gone to revisit my account there that hasn’t been used in almost a year. Posterous also lets you cross post to most other networks, so the potential is there for even more duplication. Will the madness never end?

    To Stay or To Go

    Aggregation doesn’t seem to be really working like I thought it would, lifestreaming is just more of the same, and too much cross posting can create a negative impact.

    But, I don’t think I’ll be closing any of my accounts just yet. Instead I will continue to focus on a few, monitor many and seek to tailor updates to the audience. It’s more work, but hopefully by focusing my conversations and interaction on few (primarily Twitter and Facebook) I can handle it. I’m still not going to be active in the Friendfeed community that has developed, or the ones that exist as well in places like Flikr, but I do still see a use for their services.

    What about you? Do you think you will continue to spread across multiple sites or try to aggregate everything in one spot? Or, even better, do share if you’ve found another solution all together!

  • 17May
    Posted by: Laura Thomas, ABC Categories: General, Social Media, Twitter Comments: 3

    I was recently tagged in a note on Facebook that was a departure from the typical  list of things about myself. Gene Deel, a fellow Dell employee, solicited my input on his note titled “Defying Newton: Simultaneously Managing Relationships in Multiple Social Networks.” It turned out to be rather thought provoking.

    Gene’s post was prompted by a post he read on Mashable called “How to Simplify Your Social Media Routine.” My first thought was that I don’t really do anything to manage social networks. Then, I thought, well maybe it’s that I focus on one; but, I wasn’t sure that was totally true because being here is not that area of focus. Then, I thought I’d take a read of the Mashable article you’d linked.

    Turns out, I’m thinking along many of the same lines as that writer. I have, as he suggests, determined which social media network gives me the most value - Twitter. It has become integrated into my life and allows me to quickly connect with people with similar interests.

    That didn’t happen overnight, however. I’ve been there for more than two years - longer than I’ve been in any other social network. Some of the people I have connected with there are also connected to me in virtual worlds, facebook, friendfeed, etc. So, we do cross paths in multiple ways; but, the majority I met there first.

    One of the hardest things I had to learn is another tip from the Mashable article: “Let go of the need to read everything.” It is still sometimes hard to resist the urge to look back at what I might have missed when I’m away from Twitter, but if I don’t, I spiral into a never-ending whirlpool of twitterstreams of which you can never reach the top.

    I did disagree with that writer on one thing, however. He said to “limit yourself to high-impact messages to reduce the time you spend communicating.” If I were to do that, I don’t believe I would have expanded my network as much as I have. Some of this may be due to my social network of choice. If you wait for something “quality” to say in Twitter, you will seldom tweet. Most of us don’t believe we have a lot of quality things to say, and would therefore rarely tweet. Those who do have that high of an opinion of themselves are usually just self-promoting and quickly become boring.

    The whole thing that makes social networks social is that you share the mundane along with the impactful. Yes, it means we must sift through a lot of chaf to get the grains of good stuff; but, without it you don’t really get to know the people from whom you are learning. Without that information, you can’t congratulate them when their kid gets a part in the school play. Or send your best wishes and sympathies when needed. Or know that they might be interested in a certain blog post you just read. And without that knowledge you need to have about someone in order to give back to them, you simply use them. That’s not the sort of relationship that lasts, or that I want.

    Tool Knife

    But, I’ve digressed from the original question of what other tips I might have for managing social networks. And my best suggestion for that is toolbars and buttons. Many of the different networks have toolbars or buttons you can add to your browser that allow you to easily share. I use the StumbleUpon toolbar, delicious buttons, the TwitThat button, and a Share on Facebook button.

    Grabbing those links, I notice that most of them are Firefox add-ons, so maybe the real Swiss Army knife of social media management tools is Firefox!
    [image from Phillip Torrone via Creative Commons License]
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